You will learn fairly easy techniques on how to write to be crawled by the search engines. But remember: first of all, you´ll have to have a journalistic approach.

Pilar Pérez Ramírez Would you like to earn between 50,000 and 75,000 dollars just working for home? Do you have any writing skills? Do you know a bit of SEO? Yes, that´s me, I thought! I freelance for a lot of media, I´m learning SEO with Rodrigo Miranda, my teacher in the Master of Digital Marketing and head of Shackleton Buzz&Press and, yes, the job sounds good… But well, do not believe any longer in fairy tales. This offer is simply very little realistic. At least, in Spain.

A couple of weeks ago we had our online SEO session (which is, by the way, one of the most interesting subjects for me), and we discussed a SEO copywriting PDF referred to InkwellEditorial, an online information portal for all types of editorial professionals… Specially for this new position that it´s being created in some companies: the SEO copywriter, web content provider, web writer, seo writer… or whatever you want to call him.

And in a moment of high unemployment in countries as Spain, the author of this company feels she´s a genius. Why? She claims that if she creates sites and writes stuff in an automated way, publishing income-Generating SEO minisites, she can earn around 75 dollars a month in autopilot and only updates it once a week or less… I don´t doubt this woman has created a great business for her (and truly given tips for others)… but maybe she is making profit out of some other projects. In fact, after reading the whole pdf you get to some other links and finally, the resolution of the mistery. The author charges 695 dollars for a course in which she will show you the secrets of this copywriting. Probably you will learn some tools, but don´t forget this: you´ll find very valuable information for free on the web.

First, take into account that it´s not the same knowing how to write in some media, as to writing taking into account the SEO rules (keyword rich text, searchengine optimized copy, backlinks, long-tail keywords, anchor text…), and many publishers need constantly updated content for their webs, that lead to organic traffic (not payed one)… But well, don´t see myself writing all the time about cleaning products, for instance… Some time ago; I interviewed a guy that told me that more of two thirds of Internet content is just copy paste, not original content. That´s why I feel that SEO methods are sometimes killing good journalism. And I tell you: in Spain, this job is quite badly payed. As Rodrigo Miranda told me: “salary in Spain is according to traffic and USA works with the internet e-commerce revenue”. So… forget about the 75,000 dollars… As he summarized: SEO is content for journalists, SEO is technical for programmers, SEO is links for marketers, SEO is SMO for social media players…